United Colors of Benetton has opened the doors to its first US pop up store in more than 4 years.
Located in the Santa Monica Place shopping center, the four-week pop-up event started on October 25, 2019, and will conclude on November 24, 2019. Showcasing the brand’s evolution to streetwear-inspired design and sustainable fashion under the artistic direction of Jean-Charles de Castelbajac, the pop-up store will offer exclusive lines, revealed at the 2019 Milan Fall Fashion Show.